In October 2011, Google enhanced their default search experience for signed-in users to protect users’ privacy. If a user is logged into Google or any Google product while searching on Google, their search is conducted over SSL. As such, the referral data relating to that search is now hidden, displaying the keyword (not provided) in Google Analytics.
This (not provided) hidden data leaves a gaping hole, increasing daily (View Weekly Tracking Graph), in our understanding and reporting of specific keywords in organic search needed by many SEOs to track the effectivness of their marketing efforts. This hidden data also makes it difficult to measure a company's SEO marketing related to Non-Brand specific keywords.
Fortunately, with a little math, we can calculate and provide estimates on what perecentage and how many visits are coming in from Organic Non-Branded keywords (the keywords most SEOs are marketing and tracking).
The Google Analytics Non-Brand Traffic Estimator was built to provide a quick tool to help assist marketers in their SEO analytics reporting. All you have to do is enter the data from your Google Analytics account, and the Tool will provide you with an estimate of Organic, Non-Branded Traffic and what percentage that is of all website traffic.
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